Nudge Patterns

Behavioral patterns you can check

Nudge Patterns explains choice architecture and applied psychology for product, UX and marketing. Every pattern carries two scores: how well is the effect supported, and how well does it transfer to your product?

Go to the E-commerce & Pricing hubHow we rate evidence

All patterns rated so far

1122334455TransferEffect1234567891011121314151617181920212223242526

Patterns on the map

  1. Anchoring effect
  2. Obedience to authority
  3. Loss aversion in decisions
  4. Sunk cost
  5. Quantity scarcity
  6. Time scarcity
  7. Source credibility
  8. Decoy effect
  9. Discount framing (% versus €)
  10. Ovsiankina (resumption)
  11. Descriptive norm
  12. Charm pricing (.99)
  13. Pronouns in service contacts
  14. Goal gradient
  15. Endowed progress
  16. Dropping the currency symbol
  17. Self-referencing through direct address
  18. Zeigarnik (memory)
  19. Injunctive norm against the boomerang
  20. Scarcity caused by others’ demand
  21. Loss framing in copy
  22. Endowment effect and free trials
  23. Foot-in-the-door
  24. Trust badges at checkout
  25. Informal instead of formal address
  26. Specific reference group

Shaded: area of high evidence level

Sources we cross-check

We cite every study with DOI, setting and replication status. What we cannot support, we leave out.

Two scores instead of stars

The effect score tells you how well a phenomenon is supported. The transfer score tells you how well it carries over to shops and products.

Practice with labels

Every practical tip is marked as supported, plausible or hypothesis, so you know what to test.