What we do
Nudge Patterns is a knowledge platform for behavioral economics in practice. We translate studies into understandable guides and show how robust an effect is before you build product decisions on it.
What we stand for
- Evidence before effect: We assess what is supported and say where it is not enough.
- Openness about limits: Every page has a section on limits and criticism.
- Fairness: We explain nudges but do not recommend dark patterns.
How we work
Our texts are produced with the support of AI and are the responsibility of people. Every source is cross-checked against a publisher or repository record, and every figure is read in the original. We describe the whole process in the editorial process, including the errors we found along the way. How we rate evidence is explained in the evidence score.
Editorial team
Prof. Dr. Stephan Weibelzahl, professor of business psychology, is responsible for the content of Nudge Patterns.
Personally
I am a business psychologist, and I admit it: I enjoy not only researching nudges but trying them out in real life. In everyday life, at work, and happily on myself.
The result is honestly mixed. Sometimes a small nudge works exactly as in the textbook. Sometimes reality ignores the study with stoic calm and does the opposite. Both are instructive, and the second is usually more entertaining.
That is precisely why there is a transfer score here. What works in the lab has to prove in everyday life that it cannot be undone by habits, chance and one’s own convenience. The failures are part of the program, and I like to share them.
Contact and corrections
You will find the contact details in the imprint. If you find an error, please report it. We check every report and note corrections in the change log of the page.